About Us

India’s most qualified wine professional, Sonal Holland is India’s first and only Master of Wine, the highest academic achievement in wine. A certified wine educator, broadcaster, judge and wine consultant, Sonal is the Founder of SoHo Wine Club that specialises in bringing members an expertly curated collection of wines from around the globe, tutored tastings and never before experienced wine dinners and events. She is also the founder of Sonal Holland Wine Academy which offers certified WSET wine courses and consultancy to leading hotels and the trade.

Sonal fell into the world of wine more than a decade ago, when she decided to quit a rewarding career with a Fortune 500 company to chase her ambition to be a wine-trepreneur. She went on to earn a Level 4 Diploma in Wines & Spirits from the esteemed London-based Wine & Spirit Education Trust (WSET). Since then, India’s most recognised woman in wine went on to ensure the highest possible qualifications in the wine world – Master of Wine.

Sonal’s pioneering online channel Sonal Holland Wine TV, dedicated to wine education, has been awarded SheThePeople’s Digital Women Awards in 2015 for innovation in content creation. An in-demand speaker at conventions and corporate seminars, Sonal has also regularly featured amongst the Top Women in Wine in India by the Indian Wine Academy, and was listed in the Top 50 Most Powerful Women in Indian Luxury by Black Book in 2017.


  • - We organise sit-down wine workshops for our consumers. It allows time for some real insights into food and wine matching and a wonderful way to wine and dine with those important to them. These workshops are hosted by India's most qualified wine professional - Sonal Holland!
  • - We recommend wines to our consumers for any occasion
  • - We assist in wine gifting ideas and choosing wine accessories for a better wine experience
  • - We also organise Taste and Learn sessions for our consumers to learn about wine in our no-nonsense, jargon free wine tasting courses and vino appreciation events

Corporates and Entrepreneurs

  • - Wine masterclasses by Sonal Holland MW act as the ultimate ice-breaker for team building events, or simply an enjoyable way to relax at the end of a long meeting or a conference. SoHo Wine Club offers customised wine themed experiences to meet companies’ event objectives, create excitement, increase involvement, generate positive word-of-mouth and promote memorable brand association.

Restaurants, Bars and Hotel Chains

  • - At SoHo Wine Club we provide customised courses that are essential for staff working in frontline wine service roles in hotels, restaurants and for those in wine retail sales and customer facing roles. They provide a solid grounding in wine leading to better product knowledge and customer service.
  • - Sonal Holland candidly says, “There isn’t a hotel or a restaurant in the world, which could not increase either its wine sales or its profitability from wine, through a focused and a systemic approach and giving wine its due attention in the food and beverage pie. When seen through the customer lens, all he wants is something GREAT. And GREAT Wine Programs are those that offer a customer –
    • • Good Wines – world-class selection and merchandising of wines by the glass, by the bottle.
    • • Reasonable Prices – strategy, profitability, beverage cost adjustments.
    • • Experiences – curated luxury degustation events, tastings and master-classes, digital marketing of wine.
    • • Attention to Detail – service standardization, inventory monitoring, systems and guidelines.
    • • Trained, Competent Staff – certification courses for knowledge and confidence of front-line staff.

    Having Sonal Holland as a Wine Consultant assures a Wine Program of originality, high quality and customer delight, in addition to increased revenues and profitability for the hotel or restaurant.

Indian Trade

Through our wine consultancy programmes

  • - We assist our clients with new product launches and events
  • - We help build product awareness and establish market presence
  • - We provide retail solutions for wine products
  • - Industry survey and research – Every year we release India Wine Insider report. It provides in-depth knowledge and findings about Indian wine industry trends and consumer behaviour


  • - We assist our clients with new product launches and events
  • - Media from all formats such as print media, TV media and internet media are invited for our wine events
  • - We consider media participation highly important to communicate the developments in the wine industry
  • - We collaborate with media by writing wine-centric articles, being part of interviews and participating in media discussions pertaining to the industry